We’re sure you’re familiar with the old adage “you only get one chance to make a first impression,” well, that’s where your brand comes in. It’s not easy to build the “perfect” brand, but it’s extremely easy to lose an existing or potential customer due to an imperfections.
Your brand—whether it’s personal or business—is an extremely important aspect, one that will act as the foundation of your success. Regardless of your business’s capabilities or success-rate, its brand will always be its most important selling tool.
Whether you’re interested in branding or rebranding, drop us a line so we can get started on making your business the coolest kid on the block.
“A brand is no longer what we tell the consumer it is —
it is what consumers tell each other it is.”
– Scott Cook
Content creation has undoubtedly become the most important component of any business’ marketing strategy. Content creation is not a trend or a fad, it’s been an internet mainstay since the beginning of time and some of the world’s most iconic brands rely on compelling content to tell their story. Why should yours be any different?
Content —whether it’s audio or visual—provides businesses with a unique opportunity to differentiate themselves from their competition. It’s a way for your brand to share its story with consumers and develop key relationships. When it comes to brand awareness and storytelling, we understand why content is king, and we’re super focused on providing your brand with the most compelling content.
Remember creating content spans further than just posting on Instagram or writing a blog. Drop us a line to learn how we transform into Beyoncé, Martin Scorsese, and Pablo Picasso when it comes to audio or visual content creation.
“Content is King, but marketing is Queen and runs the household.”
– Gary Vaynerchuk
With technology improving drastically in recent years, digital marketing has become even more relevant—especially with businesses looking to expand their reach and awareness. Despite its relevance, we’re constantly asked “what exactly is digital marketing and how can it help my brand?” Simply put, digital marketing is the promotion of products or services online through digital channels. From social media, display advertising and search engine marketing; online marketing efforts continue to transform and evolve.
Thanks to technological advancements, digital marketing is a game-changer for brands and now requires more thought and an actual written plan. Having a digital presence not only expands your brand’s reach and awareness but it’s crucial in the success of any marketing programs.
To paint you a picture, imagine that your business’s marketing plan is a vehicle and the digital component is a ridiculously talented driver capable of steering your business in the right direction at all times.
“Ignoring online marketing is like opening a business but not telling anyone.”
Despite all the changes, inventions and improvements made to the digital world, your website still remains an extremely vital tool—acting as your business’s most important sales advisor. Since your website is the first thing consumers see, it’s completely capable of making or breaking a deal and we want to make sure that it makes a great first impression.
With digital trends changing every day it’s essential that your website is built to adapt to the new requirements and changes quickly. Luckily, we consider our designers and developers to be a group of Google Gurus, so your website will always be up to date and ahead of the competition.
Whether it’s a renovation, rebuild or new build, there’s a lot that goes into a website to ensure it’s your hardest working employee—besides yourself, of course.
“Websites promote you 24/7: No employee will do that.”
— Paul Cookson
When you ask the majority of people what they can’t live without, their responses usually contain two things—smartphones and the internet. Entrepreneur recently completed a survey where 1,000 people were asked what they could and couldn’t live without, resulting in both WiFi and smartphones being labeled as “have to have” items—so it’s not surprising that mobile apps are dominating the digital world.
Just as websites were the “in thing” 10-15 years ago, many businesses are investing in their own apps—ensuring customers are capable of accessing their products or services at any time and on the go. Similar to websites, apps are becoming just as important to your business’s marketing strategy.
Whether your business provides a service or sells a product(s), a mobile app streamlines the overall process for your customers—creating an instant connection regardless of the time or where your clientele resides.
Percentage of those surveyed who can’t live without their phone: 84%
Social media is definitely the place to be and since everyone is practically on one or multiple channels, it’s the easiest platform to add to your marketing strategy. Whether it’s Facebook, Instagram, LinkedIn, Pinterest, Snapchat or Twitter, social media has become a mainstay in society and a no-brainer for businesses.
Thanks to new trends and algorithm changes, social media has evolved to be more than just posting and uploading images. Your business’s social media efforts require just as much—if not more—nurturing and attention than a garden. If you don’t have a green thumb not to worry, creating an effective social media strategy is something we can help you with.
“ ‘Build it, and they will come’ only works in the movies.
Social Media is a ‘build it, nurture it, engage them,
and they may come & stay type of community.’ ”
— Seth Godin
Finding your business online shouldn’t resemble “Where’s Waldo?”
The internet is a crowded place, but luckily search engines—mostly Google—help to sort everything out. With the enhancement of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), your business’s online presence has never mattered more—especially when it comes to getting a leg up on your competition.
A proper Search Engine Marketing strategy is tailored to your industry, ensuring your business is found by those looking for it—but more importantly, making sure it’s found ahead of your competitors.
When it comes to SEM and SEO, the term “quality over quantity” has never been more accurate.
“Google only loves you when everyone else loves you first.”
— Wendy Piersall
Do you know where you stand?
Use our free SEO tool to see how your site stacks up!
We’ve fine-tuned our services to guarantee results.
With the most incredible group of people working with us, it’s no surprise we’ve helped businesses achieve their marketing goals and sales targets.
We have been using The ‘M’ Agency for a
while now and I can honestly say
I would recommend them to anyone.
They truly go above and beyond for us.
Thanks for the hard work!
– Matthew, Newmarket Volvo
The ‘M’ agency always goes above and beyond when it comes to our online marketing.
We have experienced a drastic increase in sales as well as an improved online presence since joining The ‘M’ Agency.
The thing that I like most about the company is the transparency and simplicity when working with them!
— Stefano, Newmarket Mitsubishi